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New survey reveals how teeth straightening impacts overall confidence


New survey reveals how teeth straightening impacts overall confidence

The Invisalign brand worked with Harris Poll to find out what drives people to make big changes after straightening their teeth.  Harris surveyed 2,000 adults ages 18+ to understand the impact straightening ones teeth has on their overall confidence including appearance, success and happiness.  See below for key findings from the survey:

  • Seventy percent (70%) of American's believe that making one simple improvement in their appearance would boost their confidence. 
  • When U.S. adults feel confident, many say people perceive them as happier (63%), more attractive (44%), more successful (43%) and smarter (40%).
  • The desire to have more confidence (38%) and maintaining their health (66%) motivates U.S. adults to make an improvement to their physical appearance.
  • Ninety two percent (92%) of adults who have straightened their teeth cite that having straight teeth was important to their confidence.
  • Nearly 8 in 10 adults (78%) agree teeth straightening is one of the most important treatments they have ever done for themselves.
  • Nearly 8 in 10 adults (78%) agree teeth straightening and has given them the confidence to do something they never could have done before they fixed their teeth. 
  • Almost 3 in 10 (29%) credit teeth straightening with allowing them to conquer a personal goal. 
  • Three-quarters of those who straightened their teeth/had braces as an adult experienced at least some positive impact (75%) on their life due to the teeth straightening.
  • Today, one's teeth (57%) are the #2 trait, behind only weight (60%), about which Americans continue to feel insecure, surpassing other physical and personal characteristics like nose (50%), personality (35%) and height (27%). 
  • For more information on the survey, click here


The Invisalign brand is sharing stories of real-life Invisalign patients who are experiencing the positive impact of their new smiles. Check out their stories here and tell us what you would start doing with a confidence new smile -- you could win a Smile Grant for free Invisalign treatment. 


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