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SAN JOSE, Calif., (May 20, 2013) — Invisalign and David Tutera, celebrity wedding and party planner, have made it official – they’re “engaged.” Tutera, who is also the host of the reality TV series, ‘My Fair Wedding,’ is a former Invisalign patient and believes improving one’s smile is one of the most important beauty enhancements brides can make in time for their big day. In less time than an average 13-month engagement, a bride can have a new smile before she walks down the aisle.
“I tell brides-to-be if you’ve been thinking about making the most of your smile, now is the time. Make it one of the first things you do in the planning process so you have that smile you’ve always wanted as you walk down the aisle and beautiful photos to boot!” says David Tutera. “Invisalign is my favorite way to straighten teeth because it can be done without most people even knowing you’re in treatment, so you can keep on beaming right through the process! And it works, I can attest to that first hand.”
In working with Tutera, Invisalign has a known and trusted wedding planning expert who reaches brides at the beginning of their engagement, allowing them to discover Invisalign in time to achieve their perfect smile.
Through the year-long partnership with Tutera, Invisalign will reach millions of brides-to-be through an integrated marketing campaign consisting of public relations and digital and social media initiatives, including a national “Smile Down the Aisle” Pinterest wedding sweepstakes. Brides-to-be will have the chance to win free Invisalign treatment and other prizes by visiting the Invisalign Facebook page (www.facebook.com/Invisalign) and participating in the Pin to Win Sweepstakes from June 1-30, 2013.
About David Tutera
Celebrity wedding planner, bridal fashion, accessories and jewelry designer, author of seven books, speaker and host of WE TV’s show, My Fair Wedding. Honored by Modern Bride Magazine in 2013 as one of the Top 25 Trendsetters of The Year, David was also awarded “Best Celebrity Wedding Planner” by Life & Style Magazine. David's impressive client list includes Star Jones' wedding, NY Giants' Antonio Pierce\’s wedding and events for Jennifer Lopez, Matthew McConaughey, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Vice President Al Gore at the White House, Kenneth Cole, Tommy Hilfiger, Susan Lucci, the John F. Kennedy Center – as well as countless film premieres and celebrity parties for royalty, politicians and socialites. In addition, David is also a professional speaker hired to lecture on the topics of weddings, lifestyle, design and more.
Adults and teens now have a modern choice for straightening their teeth. No more wires and brackets required – Invisalign is the clear alternative to metal braces that uses a series of virtually invisible and removable aligners that gradually move teeth over time. The benefits include no food restrictions, the ability to easily maintain healthy dental brushing habits, minimal interference with sports or other activities, and teeth get straightened without most people knowing you are in treatment.
About Align Technology, Inc.
Align Technology designs, manufactures and markets Invisalign, a proprietary method for treating malocclusion, or the misalignment of teeth. Invisalign corrects malocclusion using a series of clear, nearly invisible, removable appliances that gently move teeth to a desired final position. Because it does not rely on the use of metal or ceramic brackets and wires, Invisalign significantly reduces the aesthetic and other limitations associated with braces. Invisalign is appropriate for treating adults and teens. Align Technology was founded in March 1997 and received FDA clearance to market Invisalign in 1998.