ALIGN 360 EXCLUSIVE
Align™ Marketing Bootcamp
An invite-only program that will teach you how to optimize your practice's marketing efforts.
Warm-up session
What to expect.
Watch this short webinar, then collaborate with your team to complete defined exercises before starting Session 1.
Implement what you learned:
Define your practice's game plan and three goals to achieve in next 90 days.
Session 1
Session 2
Session 3
Session 4
Session 5
SESSION 1
Embrace the power of social media.
Watch the 35-minute webinar to learn how to elevate your online engagement.
Next, download the resources and use to build a social media content calendar to aid in promoting Invisalign treatment consistently at your practice.
Implement what you learned:
Update your social profiles
Post 1 video
Assess your practice website
SESSION 2
Optimize your practice website for new patient leads.
Watch the 35-minute webinar to learn what marketing steps are must-do to get your website in prime shape.
Next, download the resources and take action to address your practice website needs.
Implement what you learned:
Add / Update your Invisalign provider logo
Update your Invisalign treatment landing page
Ensure your call to action (CTA) for appointment scheduling is clear and simple
SESSION 3
Build advocacy for your practice.
Watch the 35-minute webinar to learn how a consistent online patient review strategy and brand ambassador program can amplify your practice's klout and reach.
Next, download the resources and use to build an advocacy program in your practice.
Implement what you learned:
Update your Google profile
Create a review system in your office
Identify 1 possible practice ambassador
SESSION 4
User-generated content (UGC)
Watch the 35-minute webinar to learn how to set-up user-generated content (UGC) the right way to amplify your reach online.
Next, download the resources and use to start implementing UGC efforts as part of your marketing plan.
Implement what you learned:
Create a practice hashtag
Create a photo op moment in practice
Plan a “get spotted” campaign
SESSION 5
New patient protocol
Watch the 35-minute webinar to learn how to reinvigorate the new patient protocol and maximize the same-day start opportunity.
Next, download the resources and activate best practices to elevate your new patient experience in your practice.
Implement what you learned:
Optimize your new patient phone call
Leverage your digital tools such as the TC Companion Site and iOSimPro
Tailor your financial options for reach prospect
Send prospects home with something to remember
You’ve completed Round 1 of the Align Marketing Bootcamp.
Power-up your practice marketing with these helpful resources.
TREATMENT COORDINATOR COMPANION SITE
Enhance your new patient
consult experience.
This interactive site now includes a comparison tool to help overcome objections and spotlight ways Invisalign aligners elevate the patient experience.
Leverage this tool in your conversations and reinforce Invisalign® as the #1 doctor trusted clear aligner option for your patients.
INVISALIGN DOCTOR SITE
Marketing assets and imagery are just a few clicks away.
Visit the Marketing Site tab in the Invisalign Doctor Site.
Find a variety of assets to help you generate content, engage current patients and entice new patients. Content featured includes:
Customizable materials
Helpful marketing guides and checklists
Consumer campaign assets
Invisalign for kids and teens assets
NFL partnership assets
Affordability assets
