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SAN JOSE, Calif., (April 19, 2012) — From hair and skin to clothes and shoes, one’s appearance is a constant trigger of snap judgments. Whether interviewing for a job or just looking to make a good first impression, a recent perception study conducted by Kelton for Invisalign, proves that even the alignment of teeth is a catalyst for assumptions regarding success, popularity, intelligence, and general health.
"Whether we like it or not, we are often judged by our appearance,” said Dr. Michelle Callahan, renowned TV host, relationship expert, coach, and development psychologist. “The results of this Smile Survey prove what I’ve always believed, which is the importance of an attractive, healthy smile, whether you’re socializing and networking face-to-face or virtually. Your smile has more of an effect on what others perceive about you than you think.”
According to the Kelton study, many Americans say teeth are a standout feature when it comes to what they notice and recall when first meeting someone. About two-thirds of Americans are more likely to remember attractive features than those they find to be unpleasant. Perhaps this is why so many realize a nice smile is important.
Given the emphasis placed on straight teeth, there is now a modern way for adults and kids to straighten their teeth that can be done without most people even knowing they are in treatment. Clear aligners such as Invisalign and Invisalign Teen® straighten teeth like metal braces, yet they are more comfortable, less intrusive to people’s lifestyles and make maintaining good hygiene much easier because they are removable.
“There have even been studies that indicate lasting impressions are made within the first three seconds of seeing someone," said Dr. Callahan. "Many adults are concerned about how their smile might affect their chances for employment or advancement in a competitive job market. Many people are also reentering the dating scene after a divorce and are looking for a more attractive, youthful appearance.”
A unique digital perception study, developed by Kelton Research contrasted images of men and women with straight and crooked teeth. The survey was taken by 1,047 nationally representative Americans. In the study, respondents were shown images of people with varying tooth issues and asked to give their honest opinion about them, unaware that they were comparing people with straight teeth to crooked teeth. Results of the study indicated Americans perceive people with straight teeth to have more desirable qualities than those with crooked teeth, including attributes such as being happy, surrounded by loved ones, and professionally successful.The perception study reinforced the affect crooked teeth can have on one’s social life and how they are perceived by others, including:
“Many people tend to focus on fixing the things about themselves they think will have the biggest impact, often overlooking one of the most impressionable physical attributes like their teeth,” said Timothy A. Mack, senior vice president of business development for Align Technology, maker of Invisalign. "We live in a society where looking good heavily impacts how we are perceived. You can say you're not supposed to judge a book by its cover, but people do it every day."
A full copy of the ‘Behind the Smile’ Perception study can be downloaded here: http://keltonglobal.com/invisalign-smile-study.
Adults and teens now have a modern choice for straightening their teeth. No more wires and brackets required – Invisalign is the clear alternative to metal braces that uses a series of virtually invisible and removable aligners that gradually move teeth over time. The benefits include no food restrictions, ability to easily maintain healthy dental brushing habits, minimal interference with sports or other activities, and teeth get straightened without most people knowing you are in treatment.
About Align Technology, Inc.
Align Technology designs, manufactures and markets Invisalign, a proprietary method for treating malocclusion, or the misalignment of teeth. Invisalign corrects malocclusion using a series of clear, nearly invisible, removable appliances that gently move teeth to a desired final position. Because it does not rely on the use of metal or ceramic brackets and wires, Invisalign significantly reduces the aesthetic and other limitations associated with braces. Invisalign is appropriate for treating adults and teens. Align Technology was founded in March 1997 and received FDA clearance to market Invisalign in 1998.
About the Kelton Perception Study
As part of the survey, each respondent answered questions about several pictures of people with straight teeth or with crooked teeth. The total amount of visual stimuli used in the survey consisted of 16 pictures - based on a 2 x 4 exposure model (gender x straight/crooked teeth). Each respondent reacted to 3 randomly selected pictures, with the only condition being that it was a combination of either (a) 1 crooked teeth and 2 straight teeth pictures or (b) 2 straight teeth and one crooked teeth picture.
Kelton is a full service market research consultancy with offices in Los Angeles and New York. Kelton serves as a strategic partner to both Fortune 500 corporations and smaller companies, utilizing a wide range of qualitative and quantitative methodologies to drive tactical recommendations for clients. For more information about Kelton's services, please visit http://www.keltonglobal.com
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