New, Clear Alternative for Straightening Teeth, Now Gives Teens a Choice
SANTA CLARA, Calif. (Jan. 13, 2009) At an age when image is so important, for a teen the thought of having metal brackets and wires constantly attached to teeth may exacerbate the already-delicate self-esteem of today's teens, according to a new nationwide survey of 12 to 17 year olds by Align Technology, Inc. (NASDAQ: ALGN), (aligntech.com), makers of Invisalign Teen (invisalignteen.com).
While having straight teeth and a beautiful smile is important to teens, the "Behind the Smile" survey conducted for Align by global insights firm Kelton Research reveals that over half of teens (54%) believe metal braces would make them more self-conscious, and one in two teens (50%) would smile less.
"Not everyone is born with a perfect smile. So for many teens, wearing braces is inevitable," says Calif.- based orthodontist Mark A. Lowe, D.D.S. (drloweortho.com). "The good news is that today's image‐conscious teens now have a choice for straightening their teeth. There are proven alternatives such as clear, removable braces, like Invisalign Teen, that are comparable in cost to metal braces, but meet teen's desire for aesthetic treatment and are a better fit for their busy lifestyles filled with sports, music and other activities."
According to the American Association of Orthodontists, patients aged 12 to 17 years represent more than half of the over two million orthodontic case starts in the U.S. each year. Until now, only a small number of orthodontists have routinely treated teenagers with clear aligners, due in large part to concerns about patient compliance and the ongoing development of permanent dentition.
Invisalign Teen was developed with leading orthodontists who understand the unique treatment and compliance needs of teens. The new Invisalign Teen product combines the benefits of Invisalign with new features like blue Compliance Indicators that are designed to gradually fade as the aligner is worn, Eruption Tabs that accommodate the growth of secondary molars, and other features that address clinical needs common to teen patients.
"When you walk into a room with braces, you feel like everyone is looking at you; or when you're talking to someone, you feel like they're looking at your braces," admits 14‐year‐old high‐school freshman Elizabeth C. "With Invisalign, it's cool because your teeth are getting straighter, but people don't even realize you have them. I don't worry about wearing my aligners during cheerleading, winter guard or swim practice either. They are safe to wear and they don't interfere with my life."
Survey Findings at a Glance
A closer look at the data reveals other key insights:
The Invisalign Teen survey sampled 510 U.S. respondents aged 12 to 17 with a 95% confidence level of +/‐ 4.3 percentage points.
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